The Power of the ‘Why?’ question

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Simon Sinek explains that ‘Why’ is probably the most important message that an organisation or individual can communicate.

Using the power of the ‘Why?’ question

Simon Sinek, business guru and inspirational/motivational theorist, questions whether organisations are able to explain the ‘Why?’ of what they do.

His theory leads us to understand that ‘Why?’ is a powerful tool/ally for motivating people.

“There are very few leaders, products, or companies that create movements. Very few leaders that inspire loyalty, not just a single transaction. Very few leaders that motivate their followers and employees to stick with them through thick or thin.”